The Scoop

Henriott Marketing Strategies is always in touch with the latest industry trends. And we love to share the scoop with you.

Henriott Supports GRA/TAG Business Launch Competition
Spring 2006

On May 18th GRA/TAG will select the winner of the Business Launch Contest, an event designed to help a Georgia startup technology-based company launch its business. The contest winner will receive a $100,000 cash award and a diverse array of services valued at more than $100,000. The suite of service providers and their offerings include: employment services from Management Psychology Group; banking services from Silicon Valley Bank; services from Grant Thornton, LLP; corporate positioning strategy, marketing budgeting and planning from Henriott Marketing Strategies; priority consideration for membership from ATDC; web design, hosting, and search engine optimization services from VIA USA and NeboWeb; legal services from Kilpatrick Stockton; communications solutions consulting from GCI; and coaching on how to attract capital Investment by Stoney River Capital Partners.  For more information visit

Henriott Marketing Celebrates Fifth Anniversary
January 2006

Henriott Marketing Strategies, a trusted advisor for software providers ranging from large industry leaders to early stage start-ups, is celebrating its 5-year anniversary. The Atlanta-based firm sets marketing strategies motivated by company, product and industry launches or repositioning, then executes tactics like websites, collateral, media and analyst relations, and presentations. During the last five years Henriott Marketing has helped accelerate growth for over 30 different technology providers. In fact, clients of Henriott Marketing experienced outstanding revenue growth and raised over $118 million in total venture capital funding.

Summer Reading
June 2005
Check out this article from CMO Magazine that reviews three of the newest marketing books available including “Return on Customer” by Martha Rogers and Don Peppers along with “All Marketers Are Liars” by Seth Godin.

Henriott to Speak at Athens Area Technology Council
May 2004
Join Lisa Henriott as she presents "The Most Costly Mistakes of Early Stage Marketing" to the Athens Area Technology Council during a luncheon meeting on May 20. For more information visit the Athens Chamber of Commerce.

ATDC Launches Entrepreneurs Resource Center
March 2004
Guidelines on technology marketing best practices from Henriott Marketing Strategies are included in this valuable online resource from the Advanced Technology Development Center. Visit the marketing section in the Entrepreneurs Resource Center now to learn more.

Catalyst Magazine
June 2003
In the feature article entitled Death of an Order Taker, How to Sell in Today’s Market, Lisa Henriott comments on the current trend toward outsourcing marketing needs, even at an executive level. "A lot of companies can’t afford to have a full-time marketing person on staff. Outsourcing works for them because they can have one person who can handle all aspects of their marketing needs. Someone like me puts together the plan and takes care of finding the specialists so they don’t have to expend their time or money on such processes."


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